Campbell's Soup
Campbell's Soup
At Campbell’s, I learned how insight-driven storytelling and disciplined execution can reignite a legacy brand. Learning from Nick Evans, a great coach, I led a turnaround from flat sales to double-digit growth through product innovation, sharper positioning, and advertising that connected emotionally with Canadians. It was also great fun, building creative for this brand!
Turned around Chunky Soup by taking a more targeted focus on guys and leveraging famous Canadian in one of the ads.
Launch of Chunky Chili – biggest innovation success of my career! Has also been launched across USA.
Launch of Ignite – unfortunately this one did not work but perhaps an idea too early for its time.
Media Interviews
Let’s have a chat to see if there’s a fit.
If what you’ve read piques your interest, just send me a note. No pressure—just a conversation to explore how I might help you reach your next summit.